“Piuma” has created its own concept, the “Smile Routine,” which seamlessly blends classic Italian design, science, and technology. By adopting eco-friendly technologies and renewable energy, the brand prioritizes sustainability and reducing carbon emissions. Piuma products are developed in collaboration with leading dentists to deliver thoughtful care that ensures a healthier, more vibrant smile.

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Piuma Products

Bamboo Charcoal Toothpaste

Helps remove surface stains and restore the natural whiteness of teeth using purifying bamboo charcoal.

  • Restores natural tooth whiteness
  • Removes surface stains
  • Supports cavity prevention
  • Long-lasting fresh breath

Echinacea Toothpaste

Provides deep oral cleansing while helping maintain fresh breath and healthy gums.

  • Supports gum health
  • Freshens breath
  • Antibacterial properties
  • Soothes and hydrates the mouth

Vitamin C Toothpaste

A toothpaste enriched with Vitamin C to support gum health and protect teeth for a stronger, healthier smile.

  • Supports gum health
  • Helps prevent cavities
  • Provides antioxidant protection
  • Leaves the mouth clean and refreshed

Hyaluronic Acid Toothpaste

Helps hydrate gums and support their regeneration for better oral health.

  • Hydrates and protects gums
  • Supports tissue regeneration
  • Reduces inflammation and irritation
  • Maintains gum balance and health

Healthy Gums Mouthwash

A gentle formula that soothes and protects gums while supporting overall oral health.

  • Soothes and protects gums
  • Reduces inflammation and sensitivity
  • Antioxidant support for oral health
  • Hydrates and protects the mouth

Whitening Mouthwash

Helps maintain natural tooth color while providing long-lasting freshness and cleanliness.

  • Supports teeth whitening
  • Reduces plaque buildup
  • Refreshes and cleanses the mouth
  • Hydrates and protects

Echinacea Bristle Toothbrush

A toothbrush with ultra-fine bristles that gently cleans teeth and supports gum health with natural echinacea properties.

  • Deep cleaning
  • Supports gum health
  • Antibacterial properties
  • Fresh and clean feeling

Antibacterial Bristle Toothbrush

A toothbrush with fine bristles infused with bamboo charcoal for gentle cleaning and a brighter smile.

  • Removes surface stains
  • Maintains tooth whiteness
  • Antibacterial properties
  • Provides freshness and cleanliness

Vitamin C Bristle Toothbrush

A toothbrush with fine bristles enriched with Vitamin C to gently clean teeth and support gum health.

  • Supports gum health
  • Helps reduce gum bleeding
  • Improves oral health
  • Removes bacteria

Whitening Bristle Toothbrush

A toothbrush with fine bristles and bamboo carbon to gently clean and restore natural whiteness.

  • Removes surface stains
  • Maintains tooth whiteness
  • Antibacterial properties
  • Reduces plaque buildup

Free delivery with purchase of £20